Media Standards Trust

Media Research

Safeguarding Impartiality in the 21st Century

Source: BBC, John Bridcut

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www.bbc.co.uk

81 page report commissioned by the BBC Trust intended to 'design a set of principles of impartiality in a forward looking way'.

It's central argument is that impartiality has shifted from a 'seesaw' to a 'wagon wheel'. In other words, that arguments are not two dimensional but multi dimensional and should be presented as such. 'Impartiality involves' the report says 'a mixture of accuracy, balance, context, distance, even-handedness, fairness, objectivity, open-mindedness, rigour, self-awareness, transparency and truth' (plus 'breadth of view and completeness').

These are spelt out in the report's 12 'guiding principles' of impartiality.

Keywords: Impartiality, balance, context, BBC

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